As predicted, BJU has sold Soundforth, its music production and publishing division. An email sent to faculty staff this this morning and forwarded to BJU News by a tipster offers more details:
Since 1990, Soundforth has produced Christ-honoring conservative Christian music for churches, schools and families. We are grateful for the ministry SoundForth has had as a part of the BJU Press family and for the commitment of many faithful staff.
It is now time to pass SoundForth on to those we believe can continue to carry forward its mission and ministry. Lorenz Corporation has purchased SoundForth. The transfer will take place on Oct. 1, 2012. Lorenz is eager to expand the ministry of SoundForth and is committed to continuing its ministry of providing Christ-honoring music resources.
Of note is the implication that BJU could no longer “carry forward [Soundforth’s] mission and ministry”. It’s believed this move is part of the school’s continuing efforts to cut costs in the midst of declining enrollment. At least one BJU Press employee was terminated this morning as a result of the Soundforth announcement, with more surely to follow. Of course, these cuts are somewhat controversial given BJU’s lavish spending on its new intercollegiate sports program including local billboards and mall advertisements.