In a comment made on its Alumni Facebook page today, BJU confirmed the assertions made by this site (and many others) that its enrollment has decreased significantly in recent years, and that the decrease signals a paradigm change for the school.
This remarkable admission does put an interesting spin on the facts, however: the school, or at least this particular page administrator, suggests that the reduced number of students is intentional. It’s not clear by what process BJU has “become more selective in finding the right fit students,” as its never been known for turning down any student who confesses Christianity and has tuition money in-hand. Further, BJU has certainly hinted, however tentatively, at “change” in recent years, but the changes all seem aimed at reaching out to more students (while desperately trying to not alienate its more conservative base), not fewer. This attempt to explain away its eroding student body is an old one, however, going all the way back to this 1994 video in which Bob Jones III predicts that the school “will get a lot smaller,” and offers similar explanations to those seen above almost 20 years later.
It’s unusual to see a BJU social media page making this kind of detailed explanation, and, buried in the comments as it is, it probably won’t see much exposure. It’s not known whether the page admins had the blessing of any higher-ups at the school or whether this is just one person’s opinion.